I’m disclaiming this post with one thing: I’m still new to Tumblr. I’m still building my base and learning the best practices. But here I want to talk basic and broad, and discuss A) why Tumblr is a great tool with which to build your social media strategy and author platform, and B) how to use it effectively without feeling like it’s a time-sink or “just one more thing to do.” Tumblr can be both fun, educational, and another way to get involved in your community and build an audience–particularly in the YA and MG writer communities. Guess who’s on Tumblr the most?
Young adults and tweens. Your readers are right here, spending huge amounts of time on this new social media network (now that their parents are all on Facebook and it’s no longer a safe haven for them). So grab it by the horns.
What is Tumblr?
Think of Tumblr as Facebook meets blogging. You have a “Dashboard,” which is essentially a Facebook feed. You “follow” other Tumblrs, and their posts appear on your feed. You have a few options: (more…)